Requirement
The challenge
- No or low visibility of sales across 100 stores in the Middle East.
- Missed opportunities, as consolidation took a long time.
- No way to gauge and assess campaign efficiency.
- Huge volumes of data, and stores operating in different time zones.
- No efficient loyalty-management system to attract and retain loyal customers.
Solution
What we did
- Developed a sales and loyalty-management data mart from scratch.
- Consolidated data across 100 stores and delivered reports and KPI-driven dashboards.
- Architected a high-performance platform to handle huge volumes of data (tens of terabytes).
- Simultaneous go-live in all 100 stores without impacting the business.
Tools JD EdwardsIBM POSLoyalty platform
Outcomes
What changed for the client
- All the required data is available to management for decision-making immediately.
- Effective campaign analytics to improve campaign management and design.
- Market-basket analysis for assortment optimisation.
- Loyalty-management analysis to improve customer satisfaction and retention.
- Paved the way for real-time loyalty management.